Tips on Successfully Selling Your Handmade Jewelry
It probably started as a low-key hobby, exercising your creativity by making bracelets and necklaces. Now that it’s grown into a full-blown passion, you’ve got the inventory to find out if there’s a market for it. There’s a lot of competition out there, but these strategic tips on successfully selling your handmade jewelry can help.
Tips on Successfully Selling Your Handmade Jewelry
Book a Booth at a Craft Fair
It’s not usually free to reserve a spot at a craft show, but it’s worth it for the experience. It’s a no-pressure way to connect with local potential customers and get some instant feedback on your creations. Take time to arrange your wares in eye-catching, irresistible displays. If you aren’t ready to spend on professional props, you can always get creative with everyday household objects. After all, it’s a craft fair!
You want people to talk with you and ask questions, but it can be tough to master the balance between being open and available and being intimidating. Listen to what they’re saying, and be ready to make some adjustments to your jewelry or business. At worst, you’ll learn what not to do. At best, you’ll land some loyal buyers.
Grow Past One-of-a-Kind Pieces
You might get the most joy out of challenging yourself to make unique jewelry, each masterpiece a collectible that will go to one lucky customer. While this might be your ultimate goal, it’s too early to limit your customer base to higher-priced items. If it’s a priority for you, balance it by making multiples of your best-selling pieces.
If satisfied buyers spread the word about your jewelry, people will look to buy the same thing. Even if your goal is to target a more exclusive demographic, having some identical stock can help establish your brand. You’ll also be able to cut costs on your materials by buying gemstones wholesale and ordering bulk packaging. The best advertising is having actual customers walking around and wearing your beautiful baubles.
Master Your Website’s Basics
More people than ever are shopping online, and it’s easy to start an Etsy or Shopify site. One key tip for successfully selling your handmade jewelry is to master the basics. One danger is in letting the ready-made product pages do all the heavy lifting for you. Another hazard is in going overboard with extras.
Catchy logos and innovative graphic design might distract customers from what matters: your jewelry. This is what will sell your products:
Clear, clean photos from every angle, both on a white background and on a model
Straightforward descriptions about materials, fasteners, usage, and other key details
A short explanation about what sets you apart from other jewelers
A reasonable price
Customers can’t try on your jewelry when they’re shopping online, but you can do the next best thing. Make it easy for them to examine your pieces in other ways. Ultimately, your work will speak for itself.